Product differentiation

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This road is paved with good intentions, literally. This made me pause and admire it for a while. 

Usually such floor protection / covering is just plain and functional, even ugly at times. This is a unique take (at least the first I’ve seen) where there’s well wishes. And this is quite apt as this is in the office spaces where people work and travel in and out. 

🍊 开工大吉 - best of luck when you start work 

☮️ 出入平安 - stay safe when you come and go

Reflection for the day: Product differentiation is always possible, even for the most commoditised product. We can do so via features, functionality, packaging, use case or in this case, design.

Do share if you have seen any other interesting floor protection covers or commoditised products which differentiated using design. 

#product  #productdesign #differentiation #innovation #productdevelopment #jenelim




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